Our People

We are a multidisciplinary team working across different domains and attachments to water. Please direct questions to hello@watersencam.co.uk, we’d love to hear from you.

Clara Todd. CEO

Clara’s career spans over twenty years of world-class software architecture, design, and engineering, during which she has thrived in the creative world of startups. Her interest in the effects of systems and the challenge of human relationships with the rest of nature led her to a Master’s degree in Regenerative Economics from Schumacher College. Her research focused on the Rights of Nature as applied to rivers and associated ecosystems, with the aim of establishing safe boundaries for economic activity. Clara’s active involvement in the Cam Valley Forum committee works toward better outcomes for the River Cam and its tributaries. She is helping to set up a new Cam Catchment Partnership with local organisations to coordinate action across the catchment, such as tackling river pollution from road run-off.

Clara is involved in social and environmental projects including Transition Cambridge and Resilience Web. She also helps run one of the UK’s longest-running community currencies, CamLETS.

Yair Perry. COO, designer

Yair is an accomplished product manager with an MPhil in Engineering for Sustainable Development from the University of Cambridge, along with degrees in Product Design and Design Management. With over ten years of experience in senior management roles in SMEs and startups, Yair has made a significant impact as a product manager, communication and marketing head, and advisor. He recently led a successful product launch for Rural Senses Ltd, a spin-off from the University of Cambridge, showcasing his exceptional professional abilities. Yair is also involved in academic research focused on green infrastructure and its benefits for urban development in the face of climate change.

Yair’s passion for promoting rainwater harvesting in Cambridge reflects his dedication to making a positive impact on the world.

James Murray White: writer, connector, filmmaker

James is a writer, filmmaker, and activist for the earth. His experience of travel, living in various deserts and mixed terrains, an MSc in Human Ecology, and his childhood growing up in a South Cambridgeshire village has shaped his resolve to use all his skills in service: to water and its flows, to habitats and the unique ecological spaces known as ‘liminal woodland spaces ‘, which are transitional areas between different types of woodland, and our human ability to engage with the more than human. Recent projects include ‘Waterlight’, a film exploring a poet’s response to the River Mel, a documentary Finding Blake exploring the legacy of artist, poet and mystic William Blake, and co-creating Water Sensitive Cambridge. James has been the lead researcher on the brand new documentary Six Inches Of Soil, exploring soil health and regenerative agriculture practices in the UK, now and he’s currently creating a film about a new community project to restore a chalk stream that flows through the town of Newmarket to full glorious health.

Meg Clarke: doer, facilitator, permaculture designer, advisor

Meg is passionate about connecting people, working in teams, and building resilience in the local community in the face of climate change. A life-long learner, she is currently a coordinator for a community garden, a co-facilitator for a group exploring issues around dying and death, and a co-researcher on a local history project.

Meg feels strongly that all people are equal citizens of the world and that everyone matters in the existential crisis heading our way. A lover of all things watery, including swimming in rivers and the sea, she helped to co-found Water Sensitive Cambridge after learning about the destruction of local chalk streams, one of the rarest habitats on Earth, and hearing about the water shortages looming for the ever-increasing population in Cambridge. Meg is motivated by WSC’s potential to raise awareness of how precious water is, as well as the opportunity to be involved in outreach and education activities in the local community and the implementation of sustainable urban drainage on the ground.